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Twelve years, one city, and a phone that gets answered.

I have sold in every corner of London since 2014. Here is how I work, and who it tends to suit.

I started in this business because my own first purchase went badly.

Twenty six years old, a condo off Richmond Row, and an agent who stopped returning calls the week after the offer was accepted. I found out about the special assessment from a neighbour in the elevator. It cost me eleven thousand dollars and about a year of sleep.

So the way I work is mostly a reaction to that. I answer the phone. I tell people what I would do if it were my money, including when that means talking someone out of a house they have already decorated in their head. I would rather lose a commission than watch a client find out something in an elevator.

Twelve years later that has turned into a business that runs almost entirely on referrals, which is the only metric in this industry I actually trust.

Broker, licensed 2014Real Estate Council of Ontario
London and St Thomas Association of REALTORS®Member in good standing
Accredited Senior AgentDownsizing and estate sales
Relocation certifiedOut of province and out of country buyers
Sloane Whitaker

What you can expect, written down so you can hold me to it.

A reply the same day

Calls, texts and emails get answered the day they arrive, including weekends while you are under contract. If I am showing and cannot pick up, you get a time I will call back rather than silence.

The number before the feeling

You will see the comparables, the days on market and the carrying cost before we talk about how a place feels. Falling in love is fine. Falling in love first is expensive.

An honest read on every property

Including the ones I think you should skip, and the ones where I would go in under asking. If a house has a problem I will point at it rather than wait for the inspector to find it.

No pressure to transact

Plenty of my conversations end with me saying wait six months. That costs me nothing and saves people a great deal, which is roughly why the referrals keep coming.

Around London.

Half an hour, no obligation.

Tell me roughly where you are and I will tell you what I would do. If that is nothing this year, I will say so.

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  • What your place is realistically worth right now
  • What you could buy with the proceeds, after every cost
  • Whether the timing works, or whether waiting is smarter
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